Thông tin dự án

  • Category: LOGO
  • Project date: April 5, 2023
  • Logo Design for Cham Cham

    The logo for Cham Cham is inspired by the cultural and historical essence of Vietnamese heritage, focusing on the village communal house (Dinh Lang) as a central motif. This design encapsulates the spirit of simplicity, tradition, and authenticity, reflecting the brand’s dedication to medicinal herbs and traditional handicrafts.

    Key Design Elements:

    1. The "CH" and Village Communal House Symbol:

      • The letters "CH" are creatively combined with the iconic roofline of the communal house, symbolizing the spirit of unity, culture, and tradition that the village communal house represents in Vietnamese heritage.
      • This combination conveys a sense of familiarity and timelessness, grounding the brand in cultural authenticity.
    2. Simplicity and Rustic Aesthetic:

      • The logo adopts a minimalist yet rustic style, reflecting the modest beauty of Vietnamese culture and its handcrafted traditions.
      • Clean, natural lines and textures evoke a sense of handmade craftsmanship, aligning with Cham Cham’s dedication to traditional values.
    3. Cultural and Emotional Connection:

      • The communal house is not just an architectural structure; it is a symbol of gathering, tradition, and identity, reminding people of the shared experiences and values of Vietnamese villages.
      • This imagery resonates deeply across generations, creating an emotional bond between the brand and its customers.
    4. Message of Preservation and Growth:

      • Through the logo, Cham Cham communicates its mission to preserve and elevate the cultural essence of Vietnam while sharing it with modern audiences.
      • The communal house serves as a metaphor for Cham Cham being a center of unity and celebration, promoting the values of well-being and craftsmanship.
    5. Color Palette Suggestion:

      • Earthy tones like terracotta, brown, and green reflect the natural and traditional aspects of the brand’s products.
      • A touch of gold or bronze could add an element of elegance, symbolizing the timeless value of Vietnamese culture.

    Brand Message:

    Cham Cham aspires to be a beacon of Vietnamese heritage, much like the communal house, a place where culture thrives and connects people. The logo reflects the brand's dedication to offering products that not only enhance the quality of life but also carry the rich legacy of Vietnam’s traditions into the modern world.